The ETF Pioneer Who Calls Narratives Before Wall Street
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Okay, guys. Welcome back to another great thousand x podcast. We've got a very special guest today, Andrew Shannon. Is that is that is that it? Shannon. Shannon. Shannon. There we go. And so Andrew Shannon is one of the most interesting people I've talked to in a very long time. He is so good at finding narratives before they appear in the mass market, before people kinda figure them out themselves. And he's made a career for himself actually launching products, taking advantage of that special ability of his. So welcome to the show.
Thanks for having me. Appreciate the intro.
Of course. This is great. I mean, I kinda wanna start by saying when I was researching you, I realized very quickly that you kind of are sometimes too early to things, and it takes a while for for stuff for stuff to play out. But, basically, you've had a great track record figuring out and monetizing narratives specifically by launching ETFs. And I wanna start with the first one that you launched, if I have this right, you launched HACC, a cyber like, basically, the first cybersecurity ETF back in 2014. Grew to some pretty great heights pretty quickly, And you were like 30 years old, not even
I think I was about 29 when we launched that. And that was actually the not not the first one I launched. However, that one actually,
I I believe Sorry. I meant the first cybersecurity ETF.
That's that that that was the first cybersecurity ETF I was behind. So we were the sponsors of of Hatch, and we actually brought that to market on 11/14/2014, almost exactly two weeks before the Sony breach happened due to the movie, The Interview, and North Korea allegedly being very upset with Sony movie pictures. And so that hack happened and all of a sudden everyone realized, hey, cybersecurity might be something I wanna get exposure to for investing. And we had the ETF that was there and that was the only ETF in town if you wanted pure play cybersecurity exposure. And actually, even befor
So I wanna hear a little bit about your approach. How do you find spaces in the market that are underserved? Because is that how you would even phrase what you do?
I think that that's definitely a goal. And, you know, it's not just what, you know, what's not out there or what's early. Yeah, I think I had the the fortune of early in my career being on the floor of the American Stock Exchange when ETFs were kind of first taking off. I was there in two thousand and seven right after graduating college and was quickly promoted, moved upstairs and I became a lead market maker for global and international equity ETFs. And so I saw a lot of the kind of innovations, the new thematic wave of products that were being launched. And even way back, 02/2010, that rang
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