$FWONK - Liberty Media has successfully transformed Formula One into a highly valuable business, with market cap growing from $4.4B to $22B since 2017 acquisition, driven by US expansion and media rights growth.
$AAPL - Apple's F1 movie grossed $630M (highest sports movie ever) and they secured US F1 media rights for $150M/year, positioning them well in sports streaming.
$NFLX - Netflix's Drive to Survive has been the most impactful sports media property ever, doubling F1's US viewership and reaching 40-50M unique viewers globally.
$REDBULL - Red Bull has transformed from energy drink company to legitimate constructor with massive marketing ROI, now building their own powertrains and supercars.
$MERCEDES - Mercedes F1 team generates $200M in operating income on $800M revenue with 25% margins, plus $1B in advertising equivalent value, making it an exceptional business.