Formula 1

I was just listening to the f one theme song to get pumped up.

Me too. Were you really?

Yes. It's so good.

I just got new speakers here in acquired HQ North. And actually, thanks to a recommendation from a listener in the acquired Slack, and, yeah, was bumpin'.

Amazing. Alright. Let's do this. Let's do this.

Welcome to the spring twenty twenty six season of Acquired, the podcast about great companies and the stories and playbooks behind them. I'm Ben Gilbert.

I'm David Rosenthal.

And we are your hosts. Today, we dive into a sport that started in the nineteen thirties that began for the pure love of auto racing, extremely dangerous auto racing. Then after World War two, the British Air Force veterans and mechanical engineers joined the sport to push the limits of technology and physics. It eventually became the sport of rich guys who wanna own teams to gallivant around Europe, losing colossal sums of money along the way. And in fact, David, since the sport began, over 100 separate teams have entered and exited the competition, mostly because they went bankrupt. And toda

Woo. I was gonna save this for later in the episode, but do you know what else among the many other, like, hundreds of companies that Liberty has owned? Do know what else they owned? You won't guess it because there's so many. Excite at Home