IKEA – Acquired — Transcript

Ben

I also got a flat packed chocolate mousse. Woo hoo. I put it together this morning. It's very easy. It's 3 pieces.

David

Oh, mousse like an animal, not chocolate mousse like the pudding. Yeah.

Ben

That's correct. It looked really good at first, but, like, the sun rays came in my window. And within, like, 10 minutes, it was melted and broke on the kitchen table. Oh,

David

boy. Is there an analogy about IKEA furniture in there? I

Ben

hope not. It was funny, though. No. I don't think so. I'm ready if you are.

David

I'm ready. Let's do it.

Ben

Welcome to the fall 2024 season of Acquired, the podcast about great companies and the stories and playbooks behind them. I'm Ben Gilbert.

David

I'm David Rosenthal.

Ben

And we are your hosts. When you're running an in person retail establishment, you know one thing for sure. If people are gonna buy your products, they have to be in your store. And more time in your store generally means they buy more product. So what is a great way to increase time in store? Meatballs, David. Meatballs. Meatballs

Mentioned

Transcript