Meta
Episode publishedPodcast: AcquiredAcquired
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Alright. So I was up late last night. Late for me as a dad is, like, 11 PM, but I'm sitting here at my computer in my dark basement, you know, pulling notes together. David, what music did I have on? You have one guess. Oh,
oh, I know exactly what you had on. You had Trent Reznor, Social Network soundtrack.
It makes anything you're doing feel, you know, twice as important and twice as revolutionary, and, it just felt very apt for this episode. Oh,
man. So I have been listening in the last 24 hours to 50 Cent in the club because that came out my freshman year of college, same year as the facebook.com, and, like, man, 50 Cent facebook.com, can't get
any better than that. Perfect. Match made in heaven. Well, I'll check out our wall to wall from the old days and see if there already posts about that. Alright. Let's do it. Let's
do it. Who got the truth? Is it you? Is it you? Is it you? Who got the truth now? Is it you? Is it you? Is it you? Sitting down, say it straight.
Welcome to the fall 2024 season of Acquired, the podcast about great companies and the stories and playbooks behind them. I'm Ben Gilbert. I'm David Rosenthal. And we are your hosts. Today, we are studying a company whose products are used by more humans than any other company in history, Meta, of course, formally known as Facebook. So I figured I would contextualize these numbers a little bit. Meta has 4,000,000,000 monthly active users. And
daily active users are over 3,000,000,000.
Yeah. Nuts. There are only 8,000,000,000 humans on earth. So as I started to brainstorm what the closest competitors could be to serving half of the humans, I thought, surely, I can find it in empires or governments from the past where there is some larger percentage. Yeah. Makes sense. Nope. The Roman Empire at its peak was only 40% of humans tops. You know, the data is a little bit hard to actually find from that period of time. But the British Empire, which we have a little bit better handle on, at its peak was only 23% of the global human population. So no government, tech company, utility
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