Trailer: What is Acquired?
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Hello, and welcome to Acquired, the podcast about great companies and the stories and playbooks behind them. I'm Ben Gilbert. I'm
David Rosenthal.
And we are your hosts.
So Ben and I are obsessed with uncovering the history, strategy, and stories behind what built the greatest companies in the world. Each month, we choose a company, and we spend the entire month researching what uniquely made it work where many others failed. The output of that is a full day recording session where Ben and I come together and tell the absolute deepest business and technology stories on the Internet.
And when we say obsessed, we mean that we spend a hundred hours each reading everything that exists about a company and doing primary research and background interviews with the people who lived it firsthand. These are stories like Nvidia, Costco, Hermes, Microsoft, Rolex, Amazon. Those are some of our favorites anyway. What started ten years ago as just the study of tech companies has led to a curiosity about our broader world from Berkshire Hathaway to the NFL or even Taylor Swift. Our goal in creating each episode is to uncover the secrets that are lurking in plain sight and how these world
Yep. We have a unique format that we do on the show. We call it a conversational audiobook. Ben and I tell these stories of these companies through a deep conversation, and typically, it's just the two of us without an interview guest. Occasionally, we will bring in a protagonist from the story, like Howard Schultz from Starbucks or Jensen Huang from NVIDIA or Mark Zuckerberg from Meta. Usually, though, that's as a follow-up interview to a deep dive that we've already done on their company. Now one thing we should say, our episodes are typically very long, like, three to four hours long since
we're glad you're here. Welcome. And if you ever wanna discuss any episodes or give us any feedback, join us in the acquired community at acquire.fm/slack. Welcome.
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