Go-To-Market Strategies in Crypto | Jim & Myles

Go-To-Market Strategies in Crypto | Jim & Myles – Bell Curve

Bullish:

$SOL - Solana's success is attributed to its high token circulation, which drives increased transactions and trading volume.
$CRYPTO - Focus on crypto-native users as initial customers and develop robust token economies for platform growth.
$INFRA - Web3 platforms need to focus on developer-centric marketing with straightforward, technical communication.
$CRYPTOVC - Founder-led sales are crucial for new crypto companies, emphasizing the importance of direct involvement in business development.
$LAYERONE - Successful Layer 1 blockchains are associated with distinct brand identities and specific personalities.

Bearish:

$LAYERONE - Expect consolidation among base layer blockchains and increased competition at the execution layer.