How Zora is Redefining the Creator Economy | Jacob Horne
Episode publishedPodcast: Bell CurveBell Curve
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I think that
big idea is that content has or, like, you know, any form of media on the Internet has some kind of fundamental value, and you can use crypto to discover that value with open markets.
This episode is brought to you by Ares Markets. To learn more about Ares Markets, follow the link in the show notes below. Hey, everyone. Quick disclaimer before we get into today's episode. Nothing said on bell curve is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and the views expressed by anyone on the show are solely our opinions, not financial advice. Our guests and I may hold positions in the companies, funds, or projects discussed. Alright, everyone. Welcome back to another episode of Bell Curve. Today, I'm joined by Jacob, the,
Hey.
Alright. First, in studio, podcast ever, saving the best for first, guest wise here. So Yeah. That's amazing.
Yeah. I love the lights, cameras, everything. Yeah. That's real.
And, yeah, this will be this will be really good. And we've got a lot of ground to cover today. So Mhmm. I wanna talk to you about Zuora. And, you know, before we get into some of the weeds of, this new app that you guys launched Mhmm. I wanna rewind the clock a little bit and do, get a little bit of a sense of the history of the company. Yeah. You guys have been around for a long time, and you've kind of seen different NFT metas through. You've seen, the rise of, meme coins, and you guys have built a very differentiated app with a super unique sort of vision of the future. And it's an idea th
For sure. Yes. So Zuora is five years old now, which is, which is crazy. Yeah. And it actually started as a side project in 2019 when I was still at Coinbase. Yeah. I got really inspired by the Unisocks project by the Uniswap team, which for those who don't know was basically they tokenized a pair of socks. There were 500 of them, and they launched me in the Uniswap pool, and then people can buy and sell them. Yeah. And it was kind of mind blowing to me because one, I was going deep on Uniswap as a protocol at Coinbase, and I was like, wait. You're telling me you just gave me the entire, like,
have a funny story actually about Unisox. Oh, yeah. Yeah. I don't wanna blow this guy's spot up, but he's still active in crypto. I heard about Yep. This guy who is the founder of an early ICO project who saved the project by investing the treasury into Unisox at the beginning of the run. Yeah. You know? And it's just so funny in crypto where every once in a while you see, you know, socks that get tokenized go from, you know, a thousand up to $15,000 a sock. And you're like, who is Right. Trading this? And it's some guy that's yellowing the treasury event early. I
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