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And anyone that runs a business understands the amount of friction that they have when they for payment processing, chargebacks. That's
right.
Sure on because payment failure. That alone is like in the 100 and 1,000,000,000 of dollars of friction. This friction cannot go away until and unless you use crypto. Stripe has built a super successful business to facilitate, you know, payments API and make that back end of payment rails better, cheaper. They've been very successful at it. There's one area where they haven't been able to crack, and it's it's this idea of using the traditional financial rails. It's very expensive. It's an antiquated patchwork. They came to this realization, I'm convinced.
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much. How's it going, sir? Good. What's going on? 5 minutes ago. You were late 5 minutes ago, but I I I will allow you to be late because you announced an acquisition. Let's ship right right into it. Tell us more about it. Yeah.
Yeah. So we, we just acquired the drop. The drop is was started by this guy, Ganon Breslin. They launched, about three and a half years ago. So we want we we identified this, like, gap in our coverage, which was more like gaming, culture, memes, NFTs. Like, we're very, we have a lot of really good technical shows and technical newsletters, like Xerox Research and Bell Curve. And we talk about, like, I don't know, kind of the infrastructure side of crypto a lot. We've also got really good institutional coverage, so, like, on the margin, forward guidance. But we're missing this area of crypto th
That's interesting. Do you
think
that, putting yourself in the shoes of the acquired, was it your distribution? Was it the fact that, you know, you're a great person? Do I what was it that really clicked? Yeah.
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