Investing in Sports: A New Media Model

When you look behind the soaring sports team valuations of the last 20 years, there's one major driver of growth, media rights deals. Sports

is the best thing in the world in terms of content.

The price tag on the latest NBA deal underscores that point. $76,000,000,000 for the league over an 11 year period. Who's in, who's out is notable as well. A tech platform is in while a legacy broadcaster is out. So

you have more groups that think they have more distribution capabilities, and they all feel they have the ability to make money on it. The

sports media landscape is in the midst of a significant disruption. Even as many people traded in their cable boxes for streaming subscriptions, the demand for live sports content remains high. It's a coveted viewership that players across the sports ecosystem are eager to reach.

Brands, advertisers are desperate to find these aggregated audiences, and they're increasingly paying top dollar to do that.

This is Investing in Sports, a 4 part series from the Goldman Sachs Exchange's podcast on the changing dynamics at the intersection of sports and finance. I'm Nicole Polin Ross. I lead the private wealth management business for the New York region at Goldman Sachs, and I also head our sports and entertainment offering for Goldman Sachs Private Wealth Management. In this episode, I'm speaking again with Dave Dasse, the global co head of Sports Investment Banking at Goldman Sachs. We're also joined by Gene Sykes. Gene is our co chair of mergers and acquisitions as well as the co chair of Global

I think you're gonna find shorter games, more action, potentially higher scores, and an opportunity for the most extravagant, most magnificent athletic performances to be more evident on a more frequent basis in these games. Gene

and Dave, so excited for today's conversation. Thank you for joining me. Excited