Noah Shinn - Building Instinct: The Personal Agent - [Invest Like the Best, EP.493]
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You're going up against the biggest players in the world. The window to do it is actually on the order of months. The compute required to it is is over dollars at just this year alone. And you have no distribution advantage, but you have this massively growing viral product. What do you do? This is probably the most exciting software race ever, and the outcome is, like, trillions of dollars.
Noah, I know this is the first time that you're talking about the business in this long form like this. I'm incredibly excited to ask you all about it. It seems like we're in a moment with personal agents that is very similar and arguably probably bigger than what we saw with cogeneration a year or so ago. Maybe frame this up for us to begin. Like, how are you thinking about the impact that, of course, your product, but these agents are gonna have on the world? Why is this the area that you've chosen to dedicate yourself to completely?
I think out of this will come a new way that that most people on the planet interact with technology broadly. I run Instinct. It's a new company that I started about about a year ago. So it's it's still a new new company. And we're building a personal assistant. I'm not going to spice it up because it's really just a personal assistant. And I think that the thing that has really enabled us to gain quite a bit of traction early and quite a bit of excitement early is it just works. Like it works in the way that I would say we all, like we meaning I am also a user, we all have really been waiting
Tell us the couple craziest stories that come to mind for what people... Just things that have happened because of instinct. I ask this question because you're not programming to do any one thing. You're programming with a phone and a computer to be able to do anything. The US Open example, I think, one that everyone's familiar with. This couple wanted the... They showed up on the Jumbotron and they wanted, the video footage of it and somehow went out and figured this out, and brought it back to them, which is kinda crazy. What are your favorite couple examples of just wild things that have ha
For those that like online shopping, there's actually a a group of of people that are sharing this and and and making this a more recurring use case, which is scanning every item or every piece of clothing in their wardrobe. So they go in their wardrobe and scan every single item, you know, every top and bottom and sock and, you know, whatever, shoes. Then they would scan themselves too, like their face and their body and their proportions. And then they would go try on clothes and they would have it plan out their week in terms of what to wear. So every week with their existing wardrobe, you
And then it can go in the email and unsubscribe from it.
Yes. Yes. It can go in the end. You know you know, these these popular consumer, like, fintech products where where they'll just, like, surface it to you and then tell you, like, by the way, you should cancel
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