Rolex: Timeless Excellence - (Invest Like the Best, CLASSICS)

Bullish:

• $LUXURY - Luxury retail benefits from attractive wholesale margins of 20-50% on products like Rolex watches, creating a profitable distribution model for authorized dealers

  • “So they're not selling watches. They're selling them at wholesale to retailers who then make between, we'll say, 2050% on every product they sell.”

    Ben·44:58
• $PORSCHE - Porsche 911s demonstrate strong value retention and are trading above retail prices, showcasing the power of continuity in design similar to luxury watch brands

  • “Look at cars, Porsche nine eleven. 911s are trading well above retail right now for a variety of reasons.”

    Ben·49:48

Bearish:

• $MIDWATCH - The mid-tier watch market between $500-$5,000 has been decimated by the Apple Watch, fundamentally changing how people buy luxury watches

  • “It has changed how people buy luxury watches. A luxury watch pre Apple Watch, I would consider a thousand dollars and above, maybe even $500 and above. It has decimated that market. So the market between 500 and sub 5,000 has just been destroyed.”

    Ben·46:20