Ronnie Fieg - Building Kith - [Invest Like the Best, EP.399]
Episode publishedPodcast: Invest Like the Best with Patr...Invest Like the Best with Patrick O'Shaughnessy
Transcript preview
Preview only
As an investor, I'm always on the lookout for tools that can truly transform the way that we work as a business. AlphaSense has completely transformed the research process with cutting edge AI technology and a vast collection of top tier reliable business content. Since I started using it, it's been a game changer for my market research. I now rely on AlphaSense daily to uncover insights and make smarter decisions. With the recent acquisition of TEGIS, AlphaSense continues to be a best in class research platform delivering even more powerful tools to help users make informed decisions faster.
Patrick O'Shaughnessy is the CEO of Sum. All opinions expressed by Patrick and podcast guests are solely their own opinions and do not reflect the opinion of Positive Sum. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. Clients of positive sum may maintain positions in the securities discussed in this podcast. To learn more, visit psum.vc.
My guest is Ronnie Fieg, founder and CEO of Kith. At age 13, Ronnie started working at David z, an iconic New York shoe store where he sold Timberland boots to Jay z and Wallabies to Wu Tang Clan. He worked his way up from the stockroom and earned his first collaboration in 2007 when he worked with Asics on a new line of their Gel Lyte Threes. That collection sold out in a day after being featured in the Wall Street Journal, catching the attention of Adidas' president and launching Ronnie's reputation as a cultural touchstone. In 2011, he founded Kith, which has become one of the most influent
That one's actually really interesting, and that's a good example of how long it could take for some things to come to fruition. Basically, for about 5 years, I wanted to shoot Jerry, and it became one of these bucket list moments for the brand and myself being such a big fan of Seinfeld and the show, but more importantly, what Jerry has meant to New York City. And I always felt like he was a poster child for everything that we felt growing up in the city. So that took a lot of time, but, basically, I became friendly with his wife, Jessica, who I met through another friend, through a mutual fr
have you gotten better at this skill, which is remarkable, the ability to know what will resonate? You just said you've gotten better at knowing what people want to feel. So what do people want to feel? What is that thing? Is it a common thread, or is it something that changes with time and circumstances?
I think it's familiarity, but without knowing that they were looking for that specific feeling, when you're able to give them that feeling but it feels familiar, I think that that's what we've been able to do so well is understand what people would want before they know they want it. And that comes really from how I started my career or the middle of my first tenure at davidz when I became more of like a merchandiser slash buyer is really trying to understand what people want without necessarily them knowing they want it yet. And that's the science. Understanding what people like, how they dre
Can you detail that a little bit more, that product story, the Queen's College thing in Jerry? I'm really interested in this product creation process and that moment specifically. And, again, everyone should Google it right now and look at the close. It's so unique. And one thing I wanna come back to just so I remind myself is this combination of familiarity with insane originality. Everyone in New York, myself included, is obsessed with Seinfeld. But I had certainly never seen a j
Keep exploring with a free account.
A free account preserves the short preview. Upgrade to Pro for the full transcript and episode chat.