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I think for the first time, we're at a place where talented portfolio builders, managers, researchers have an avenue that is not limited to big banks. And Plutus fully intends to incubate that talent and grow it. We really looked at it from the customer's lens and said, Who is the best content provider for this in terms of alpha that can be generated. And we went through a list, and we found the people that we really liked. And I am personally just very ecstatic that I can actually invest in these things now, finally, which wasn't true until a few months ago.
Welcome to Other People's Money. I'm Max Sweetie, and today, I'm joined by Shashank Sharanawala, founder of Plutus, a new investment platform that allows you to invest in portfolios developed by independent research providers, many of whom our listeners probably know from Substack and FinTwit. Shashank, thank you for coming on the show.
Thanks, Max. Thanks for having me. Glad to be here. Happy to get into this long form chat. I just want to disclaim away that we're going to be talking about a lot of topics here. So, you know, don't take this as investment advice that's reserved for actual clients. This is just my personal views and more informational in nature.
Yeah. And we'll get into why that disclaimer is important. You are an SEC registered investment adviser, so under all of the compliance rules that that entails. But before we get into the nitty gritty of the platform, I just wanna talk about, you know, your journey coming into this, the experience you had consuming independent research, trying to create portfolios for yourself based off of the research you were doing?
Listen, I'm 38 years old. I'm sitting here in beautiful Seattle. I got a couple of bucks to my name. Let's start there. I want to manage my money in a way that makes sense to me. I have life needs. I have risk reward desires, etcetera, etcetera. Who do I go to or what do I do to make that happen? That's really the genesis of this whole thing and the problem that we're trying to solve. And that's how this whole thing started a little over a year ago. Me and some of the people on my team had this genuine problem And that kind of just started this whole thing where like, what are the existing sol
When we talked, made it very clear that, you know, you you are not a copy trading platform. That has really emerged in the last few years with some people saying you're never gonna see people our age, you know, millennials and younger going to an investment adviser again. They're not gonna go into an Edward Jones office. They're not gonna go into Merrill or something like that. We're all just gonna copy trade these people, and they've they've seen tremendous asset growth. And and so you've you've said very clearly, though, that you're not a copy trader. Why do you take that stance?
The reason I take that stance is copy trading somehow implies that one person's or institution's portfolio or what they're doing with their specific account works for you. Right? So, you can look at any public personalities portfolio, 13F filings, what have you, right? But what do I do with that? Like, do I go and invest my entire wealth into that portfolio? And then like, what do I expect that to do for me? What's my risk? What's my reward? Like, I have no idea. Right? That's that's the problem with it. Listen, if Stanley Druckenmiller published his actual portfolio that he's trading, right?
You bring up two good points. One is the incompleteness of copy trading. So taking the 13 f example. Right? A 13 f is, one, it's delayed. It's a snapshot of o
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