Introducing IVF Disrupted: The Kindbody Story

I started trying to get pregnant about four years ago now. We're getting a little bit older and a little bit older, and it just kind of felt like that opportunity to have kids. The window could be closing.

The women who walked through the clinic stores had a common reason. Introducing Kindbody, a new generation of women's health and fertility care. Kindbody promised to revolutionize fertility care. We believe that going to the doctor should feel like a visit with a trusted friend. My coworker, we were walking past the KindBody, she said, oh my god. They're supposed to be really amazing. Backed by millions in venture capital and private equity, it grew like a tech startup. While KindBody did help women start families, it also left behind a stream of disillusioned and angry patients.

You think you're finally, like, with the right people in the right hands, and then to find out again that you're just not.

For two years, I've investigated what happens when Silicon Valley's style disruption meets one of medicine's most intimate procedures. Bloomberg and iHeart podcast present IVF disrupted, the KINDBODY story. We'll tell you about KINDBODY's rocket ship trajectory through one of health care's fastest growing and least regulated fields and the patients who feel like they've paid the price.

Don't be fooled.

Don't be fooled by what?

All the shit we were fooled by.

All the bright and shiny. Listen to IVF Disrupted, the Kind Body story on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.