Why Apple Is Heading Into a Pivotal Moment

Why Apple Is Heading Into a Pivotal Moment – Odd Lots

Market views

Bullish

AAPL— Apple is entering its biggest three-year product cycle in company history with major launches including foldable iPhone, AR glasses, smart home devices, and AI-enabled wearables. Despite missing AI initially, Apple has rebuilt Siri with Google's Gemini underpinnings and is positioned as a product integration company that will monetize AI through high-margin hardware.
GOOGL— Google's Gemini AI model is powering Apple's rebuilt Siri, representing a multi-billion dollar partnership. Apple is paying billions to Google to have their AI underpinnings integrated into Apple's foundation models, giving Google significant distribution through iOS devices.

Bearish

META— Meta's AR glasses have created significant privacy backlash and consumer discomfort, with Meta having 'soiled the market' for other players. The company faces serious privacy concerns that are making people uncomfortable with their wearable products.

Not investment advice.