Why Susquehanna Is Building a Prediction Markets Business

Why Susquehanna Is Building a Prediction Markets Business – Odd Lots

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Bullish

PREDICTIONMARKETS— Prediction markets are experiencing rapid growth beyond sports betting, with institutional adoption accelerating. Market makers like Susquehanna are providing liquidity infrastructure, and the speed-to-market advantage (launching products in a day vs. a year for traditional futures) enables new hedging use cases for economic and geopolitical risks.
KALSHI— Kalshi is a regulated prediction market exchange receiving institutional market maker support from Susquehanna. The platform benefits from KYC protections against insider trading and is positioned to capture institutional hedging demand as awareness grows.
MARKETMAKING— Market making firms are playing a critical role in bootstrapping liquidity for prediction markets, with institutional capital enabling them to warehouse risk and provide deep liquidity even in markets with limited retail volume. This infrastructure build-out is essential for institutional adoption.

Not investment advice.