$PLTR - Palantir's CEO Alex Karp is highlighted as the 'grand wizard' of new media strategy, effectively building brand value through outside-in storytelling that positions the company within major global narratives rather than product-focused messaging.
$FLEXPORT - Flexport's CEO Ryan Peterson exemplifies effective new media strategy by positioning the company within major global supply chain narratives, gaining access to high-level decision makers and media platforms through outside-in storytelling.
$SPACEX - SpaceX benefits from Elon Musk's personal brand strategy where the founder is the brand, creating significant marketing advantages in the new media landscape.
Bearish:
$OLDMEDIA - Traditional legacy media has become structurally adversarial and agenda-driven since 2017, making it impossible for companies to get favorable coverage. The centralized media model that created corporate brands is collapsing as media decentralizes.