The New Rules of Media | Marc Andreessen & Ben Horowitz
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One rule of old media is don't be interested. Like, that's the worst thing you can do.
There is no way to get to anything resembling a story that you're gonna like through the traditional media anymore. Like, it's just basically not possible.
Old media, you have very restricted channels with very restricted formats. New media is unlimited formats, unlimited channels, and the brand is now the person. The grand wizard of this is Alex Carr. If you watch his interviews, he never talks about Palantir.
Everybody just naturally thinks inside out, me and my company and my product out into the world. Don't think that way. Think in terms of, like, what are the most interesting things happening in the world, and then how do those things relate to us?
Old media is defense oriented. New media is offense. Talk talk more about
why that is. There's still this anxiety that people have, which is the legacy media somehow is, like, where the respectability or the the thieves is. I don't believe that anymore, and I think it's very important for people to kinda get that out of their system.
For decades, most public communication flowed through a small number of institutions. Television networks, newspapers, magazines, and a handful of gatekeepers determined which stories were told and who got to tell them. That world is changing. Today, founders, creators, investors, and operators can communicate directly with audiences through social media platforms, newsletters, podcasts, and video. The result is a new set of rules for how ideas spread, how brands are built, and how influence works. Recorded live at the New Media Summit, this conversation explores the rise of direct communicati
So first, I just wanna say it's Gabby's birthday today. Welcome, Gabby, the firm. I'm so excited to Knicks one in five for many reasons, but one is that Ben had floor seats to game six and wasn't gonna make it today, and so we're so lucky that we get to have Ben here. And Mark's not a huge basketball guy, but he did tweet about how Jalen Brunson, he had a comment where that he operates purely on instinct, not on introspection. And Mark appreciates that.
Recharge, Maxine.
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