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Right now, AI has been so much about productivity, job replacement, work replacement. And I think we have a moment to shift that, which is how does these new tools help you get more out of your own day and your own life and the things you wanna do?
So it sounds like you're saying retention is still the most important Is that true? I mean, I think
it's always been. But you've been a part
of really every product cycle, the big ones and the small ones, and now most recently leading product marketing for a lot of the AI efforts at Apple.
One of the things I learned a lot at Apple was how do we tell a compelling story to regular people? One of those things that the moment you use it, you're like, oh my god. I can never go back to the old way. We forget that, like, technology is no longer the underdog. The parts of the products we've made are running the world.
You know, we used to say real life, but, like, online life is real life now.
Chatuchu Bt was amazing for a whole bunch of searches that we thought were totally solved through Google. Yeah. All of a sudden, you start putting those searches into ChatGPT. You're like, this answer is more than 10 times better. This experience is more than 10 times better than Google links back and forth. Yeah. And I think that's why ChatGPT pool.
One topic that we discuss a lot is, are the labs just gonna win it all? Should we all just go home? And I know
it feels like we have
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