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You're now plugged in to the Delphi podcast. Hey, everyone. Welcome back. It's Kevin from Delphi Digital. And today, I'm very excited to be joined by Dilim Shamah, the cofounder and CEO of Flodesk. Guillaume, really appreciate you doing this. How are you doing today?
I'm doing good. Thank you very much for having me. It's
nice that we're doing this on a on a green candle day, which we'll get into the state of the market and all that good stuff soon. The marketing copy would describe you guys in Flodesk as a full service digital asset trading and technology firm. But as we'll get into, there's a whole lot to unpack there. How would you your elevator pitch, how would you describe yourselves?
Yeah. So I I think, you know, the way you described it is is actually the perfect way to to to to describe the company. We come from a market making background. We were notably known with a product that our clients love, which is called market making as a service, which is a slightly different approach to a regular proprietary market making. So we we've been quite popular with that with that. But very quickly, we evolved into a full service digital asset trading firm, which means that basically, we talk to a wide range of counterparties, some of the biggest projects out there, some of the smal
Yeah. What I what I really like about your founding story is you initially were focused on the simple goal of providing institutional grade services, but for crypto native teams. Right? I'm I'm really curious. Maybe we can start there. What went into that decision making, and what was a kind of key insight or thesis you had for wanting to start there?
Yeah. So I think, so it was back in 2020. So, So, you know, we we came with the following assessment. So I think, you know, at this time, it was quite interesting because everybody was expecting, you know, an institutional wave. And they were all, you know, building in that regards, you know, those prime brokers. It's gonna be regulated, etcetera, etcetera. And and our deep conviction was that it would not happen for a wide number of reasons. We thought the market was not ready. We thought, no, it's going to be maybe for five years, for ten years. This is going to be remaining like a crypto th
What were some of the the challenges in those early days, but also I'm sure that you still face today in terms of, again, that focus on crypto native teams? If you go to any big company or especially, you know, traditional financial players, the concept of market making, a lot of the services you guys provide is kinda table stakes. Right? Or it's or it's or it's something that's very common. Whereas when it comes to crypto native teams, a lot of them might be very technology forward, but don't have the internal expertise to assess why they would need a market maker, things of that nature. I'm
So first of all, I'm gonna state the obvious, you know, when you have the ambition to do everything with a wide range of counterparties, wide range of of products, you inherit from the complexity of wanting wanting to do everything. So the best is to have a single approach on a single product, a single type of client. So I think we we haven't made our life a lot easier by by having this conviction they want in the company. And if you think about it, particularly when you think that the spectrum of token issuers you are talking to already back, you know, four years ago can be a billion dollar m
Yeah. To that point, if we if we fast forward to today, obviously, we're living through very interesting times. There's a ton of uncertainty right now.
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