Can ‘Choose Rich’ Nick Create the Barstool Sports of Crypto? - Ep. 964
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Hey all, before we begin, I've got some exciting news to share. We've been working on something a little wild behind the scenes. It's called Unshade On Air, a revamped livestream series and podcast feed that takes you way beyond the headlines. It features sharp, maybe even controversial, takes on major events and the kind of on chain intel that never makes it to your feed. Way more shows, way more often, each one laser focused on a different slice of crypto and finance. First up is Dex in the City, where the wallets are cold and the takes are hot with Jesse Brooks, Catherine Kirkpatrick Boz, a
I was like, I hope this goes viral. I was initially disappointed because it wasn't getting a ton of traction. And then Kobe posted that thing, and I'm like, boom. We got it. Like, we were, like, literally celebrating. There was definitely internal consternation at AVAX because they're like, guys, this is not the type of marketing that we want, which is, like, literally a board member got involved. There was all sorts of stuff. This but then the CEO played along and, like, tweeted something, which we didn't even ask him. He thought it was funny. There was
Oh my god.
And then I was like, oh, I'm gonna get lawyers involved with this. So I started building this whole thing. Then I had other sponsors that we work with distance themselves from us, basically, so they would get more engagement.
Hi, everyone. Welcome to Unchained, your no hype resource for all things crypto. I'm your host, Laura Shin. And I have to reveal that we are actually prerecording this episode. And before we get started, I just wanted to give you a quick reminder that nothing you hear on Unchained is investment advice. This show is for informational and entertainment purposes only. Heavy emphasis on entertainment today. For more disclosures, visit unchainedcrypto.com. Are you a builder who needs to add on chain trading to your product? The Uniswap trading API from Uniswap Labs offers plug and play access to so
Thanks for having me.
You are a widely known kind of crypto character, a brash crypto character, and you go by this nickname, Choose Rich Nick, and you do funny gags and stunts, and you take the piss out of people who take you too seriously. If I'm reading sort of like your origin story and the timeline correctly, it actually looks to me like your character was kind of created accidentally. Is that true? Go ahead and tell me the story of how your initial Choose Rich video went viral and how your character came to be.
So, well, I've been in content for a while. I mean, I would say that 2005, 2007, I was doing blogging, which was a thing at that point in time. And I built a blog network. One of the publications was one of the largest in the world at that time. It grew to, I think there was a site called TechNoradi at that time that would actually rank the the publications, and I I got up to, like, 60. And, basically so I've always been in content. When NFTs came out in 2021, I switched to podcasting. I had been I go back and forth between content and development, software engineering. And so I had been throu
Oh, really? What I what I thought either one of the comments or community notes said it was $85
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