Is There a Better Way to Launch Tokens in Crypto? - Ep. 730
Episode publishedPodcast: UnchainedUnchained
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And I do believe that selling high quality assets to the general public is a fantastic way just as it was in 2017 and 2018 to bring new entrants, people who are excited and who use their imagination. But if they keep buying these things at peak prices and it goes down, they're gonna rush right back out like they did in 2022. So I do believe that this has the potential to be additive.
Hi, everyone. Welcome to Unchained, your no hype resource for all things crypto. I'm your host, Laura Shin, author of The Cryptopians. I started covering crypto 9 years ago, and as the senior editor of Forbes, was the 1st mainstream media reporter to cover cryptocurrency full time. This is the November 5, 2024 episode of Unchained. Mantel's ameth is now the 4th largest LST with $1,300,000,000 in TVL. Ameth offers holders cumulative incentives and airdrops in addition to native ETH POS yields. This includes exclusive rewards like Eigen and Cook. Check it out at meth.mantle.xyz/campaigns. Robinh
for having
me. According to its white paper, Legion, quote, aims to revive initial coin offerings while fixing their most significant flaws. Can why don't we start with Matt? Can you explain what you mean by that? Yeah.
I appreciate the the question. So we see, you know, there are limited options for projects in the market today where if you're trying to get your token into the hands of value add supporters, right, real users, people that contribute to the decentralization of the project, people can evangelize the project, push it forward, There's not so many great options. You can do an airdrop, but time after time, right, if you look at the data of any airdrop, it shows that airdrops are actually a terrible tool for user retention or or loyal, you know, holding of the token. Or you can raise from institutio
how did you come up with this idea and then also come together to work on this problem?
Yeah. So for myself, I mean, I've been working in web 3 in kinda token design roles for the past few years. I worked for the Stacks Foundation, Bitcoin Layer 2, worked for Status, one of the first and earliest the first and largest Ethereum ICOs. And so I've written a whole book even called Tokenomics for Builders about designing tokens and optimizing your your tokenomics. One of the biggest gaps remaining was projects actually getting their token into the hands of the right people. And so I started thinking about this problem. At the same time, Delphi Labs, which, incubated us, was thinking a
So we met Matt, you know, via my role at 6 Vend Ventures. You know, we're an early stage crypto VC firm. And we had worked with Matt, you know, obviously read his book, got to know him, and recommended him to, you know, a handful of our teams that were planning token generation events. And, you know, as as Matt highlighted, the kind of prevailing method since, you know, the sort of 2017, 18 ICO boom, yes, or post that for token distribution has been, you know, early private venture capital rounds combined later with a mixture of you know, with networks that have a large amount of users or have
So before we get into all the details, why don't we just dive into, like, how tokens are typically launched nowadays? Because, you know, I'm not sure if every listener of the show is super aware of that. So why don't we just kind of give, like, some I mean, I know there's, like, multiple ways, but why don't we just talk about sort of the broad outlines, and then we can dive into, like, what you'd like to do differently.
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